The real estate market is changing. After years of booming prices and volume, normalcy is returning. With that, ensuring a more efficient approach to spending your marketing dollars becomes critical. The typical agent spends as much as they can possibly afford each month on several different marketing tools, from yard signs to direct mail to newspapers and the Internet, and basically hopes that one of these tools will bring them new clients.
Often, a few of these marketing tools actually does end up working and several don't work at all. But having no idea which specific marketing tool is actually working, the marketer continues to spend as much as they can afford each month to keep all of the different tools running. Even the ones that have never generated a single phone call or email for years.
The Marketing Tracker is a direct scientific response to this widespread problem. It has the power to transform the way you understand and market your entire real estate business.
A unique part of The PageOne System, your Marketing Tracker gives you true visibility into the performance of each of your marketing tools. For each marketing tool you use in your business it shows you exactly how many phone calls, how many website visitors, and how many leads each invested dollar is generating. It then compares these results to the amount of money you’re spending on each tool, so you can see exactly what you're getting for your marketing dollars.
This revolutionary approach gives you the power to stop misapplying your valuable time and money on marketing tools that aren’t producing valuable results. Of course, you can then reinvest all of that time and money into the marketing tools that are actually working for you, thus skyrocketing the effectiveness of your entire marketing strategy.
To learn more about the exact details of how the Marketing Tracker works, simply call us at 1.800.426.3952 and ask to speak with one of our Marketing Consultants.
