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Question: What exactly is Search Engine Marketing? Answer: Search Engine Optimization (SEO) is the process of making a website show up in the major search engines like Google, Yahoo, and MSN. This is THE way to get potential clients to your site. Thousands of people are searching for real estate online everyday, and without a top ranking you're really hard to find. When someone types in “(your town) real estate” or something similar, you want your site to show up high in the results. In the search engine world, PageOne results are the holy grail. After all, when you search, how often do you look past the first page? If you’re like most people, the answer is “rarely." Getting a PageOne listing is a long and labor intensive process. Depending on how competitive your area is, it will take any marketer at least three months and often many, many more to get to the top. The technical details of what we actually do to get top rankings are a bit too complicated to explain here, but give us a call at 800.426.3952 and we'll tell you all about it.
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